Sultanate of Oman

The peaceful and stable Sultanate of Oman has been a favoured trade location for centuries.

Today, with its open economy, Oman has become an enticing destination for new business opportunities. Oman has made considerable investments in infrastructure and education and will continue to prosper on account of its natural resources and diversified economy.

Explore the Sultanate

Welcome to Enhance Group

Making your life better through
our products and services.

Enhance Group is the leading provider of Brand Distribution Solutions in Oman with expanding management responsibilities in other GCC Markets.

In Oman, Enhance Brand Solutions provides Distribution and Sales Management Solutions for global, international and regional Business Partners such as Reckitt Benckiser, Kraft Heinz, Colgate Palmolive, California Garden, British American Tobacco, Nawras and many others. Retail Solutions serves hotels and ships through our Food Service Division. Enhance also manages the majority of Omanoil forecourt convenience stores with over 60 shops and our own Omart / Noor shops.

Enhance is the major shareholder in Fairtrade LLC. Fairtrade hold within its portfolio the distribution of Mondelez, Towell Unilever products, NAPCO, Al Safi Danone, Vileda, Energizer, SC Johnson and frozen foods for Doux and Emborg.

Enhance is also the major share holders of Majan Distribution Company (MDC).

Enhance Group successfully manages the Sultan brand across the region and provides brand partnership services to business partners seeking to enter the GCC markets. Enhance also manages the W. J. Towell Group distribution business in the U.A.E as Enhance UAE and Al Bustan Al Khaleeji in Kuwait.

Get to know Enhance

Supporting Omanisation

Enhance Oman is a team of 900+ employees and through our strong commitment to Omanisation, we are proud that 60% of employees are Omani Nationals. In Fairtrade, we have a team of over 500+ employees and across the GCC, Enhance has responsibility for the successful development of 2000 employees in 3 Markets (6 Companies).

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