Welcome to the Enhance website.
We hope that you find it informative and that it enables you to conduct or establish business more efficiently with us.

Dominic C.R. Myers
Chief Executive Officer
Enhance Operating Companies

(00) 968 245 264 02

(00) 968 245 264 00


Corporate Profile

Enhance is the leading provider of Brand Distribution and Retail Management Solutions in Oman with expanding management responsibilities in other GCC Markets. Enhance is the trading name for Matrah Cold Stores LLC(MCS) which remains the name of the legal entity.

Mr. Imad. K. Sultan, Deputy Managing Director, W.J. Towell, is the Chairman for Enhance Oman, UAE and Fairtrade with Mr. Dominic C.R. Myers, Chief Executive Officer, Enhance Operating Companies.

Enhance was established as a partnership between W. J. Towell and Spinneys in November 1967 and commenced activities in 1969. Spinneys had been operating since 1962 in Oman providing catering services for the oil companies. In 1992, Spinneys was acquired by Inchcape and then in 1999 W. J. Towell purchased Inchcape’s shares in MCS resulting in the Company being wholly owned by W.J.Towell & Co. L.L.C.

Enhance Group Companies (EoC) is the “holding” company for the various Enhance managed companies in Oman, UAE and Kuwait in the Enhance “Cluster” within WJ Towell.

EGC based in Muscat provides the strategic leadership for the EGCs, reviews, approves (with the Boards of each company) the Strategic Plans and Budgets of each Company. It provides the companies with support, assistance, challenge and a range of management services. EGC is headed by the CEO with the CFO, Head of Business & Technology Solutions and Head of Audit for the Enhance cluster. The EGCs are:


i. Enhance Oman (EO): 100% owned by WJ Towell

ii. Fairtrade (FT): 80% owned by EO Enhance manages and owns 80% of Fairtrade LLC - a FMCG distribution Company in Oman - with Agencies like Kraft, Napco, Towell Unilever, Al Safi Danone etc.

iii. Majan Distribution Company (MDC): 70% owned by EO – a recently formed distribution company distributing the Americana, Luna, Ghandour, Diamond, Sultan and Lotte range of products.

iv. Al Marsa Fisheries (AM): 30% owned by EO is a fish processing company in Oman.

v. EO owns 51% of Nestlé Oman Trading (NOT) which commenced operating in 2003 but is operated and managed by Nestlé Arabia.

vi. Enhance UAE (EUAE) – 100% owned by EO but expected to be owned by Enhance Group Holdings based in the UAE. It is expected that in 2015 Enhance Group Holdings in UAE, would be created.

vii. Kuwait – Al Bustan Al Khaleeji (BK) and Bustan Al Wataniya (BW) 100% owned by Towell International Holdings is managed by EGC. BK/BW is a successful FMCG distribution business representing Ferrero, Fonterra, Storck, Bahlsen, Disney and has a growing Food Services business.

Brought To You By Enhance

The Company is seeking to assist customer and consumers to appreciate the value we bring to their lives by utilizing the “Brought to You” strapline and is being utilized on assets (vehicles/ coolers) and marketing collateral.