Enhance Oman

Enhance OmanIn Oman, Enhance Brand Solutions provides Distribution and Sales Management Solutions for global, international and regional Business Partners such as Reckitt Benckiser, Weetabix, Colgate Palmolive, California Garden, British American Tobacco, Ooredoo and many others. Retail Solutions serves hotels and ships through our Food Service Division. Enhance also manages the majority of Omanoil forecourt convenience stores with over 60 shops and our own O Mart / Noor shops. 

Enhance Oman has acquired the majority shareholding in Fairtrade LLC and will be assisting the Management of Fairtrade to restructure the company and provide enhanced Brand Distribution Solution to its major Business partners such as Towell Unilever, Napco, S.C Johnson, Al Safi Danone, Vileda, Energizer & Bahlsen.

In November 2010, Enhance completed the acquisition of the major shareholding in Fairtrade LLC making Enhance the largest FMCG distributor in Oman.

Matrah Cold Stores LLC (Enhance) is a 51% partner in a joint venture with Nestlé S.A.- Nestlé Oman Trading (NOT) which commenced operations in January, 2003.

The company manages 50+ Omanoil and Hala conveniece shops in Oman on behalf of Omanoil which will continue to increase through 2012. Enhance also owns the O-Mart brands of non-forecourt convenience shops brand operating from a number of locations.

The Company manages its Logistics operations through their extensive network of temperature controlled warehousing and fleet management. Enhance products are distributed from its 12600m2 central facility at Rumais and from depots in Wadikabir, Salalah, Sohar, Nizwa, Muladha and Al Kamel serving over 2,500 outlets nationwide. In 2012, Enhance opened new purpose built Warehouses in Sohar and Nizwa. In November 2003, our Tobacco Division acquired ISO 9001:2000. In December 2006, Reckitt Benckiser Division secured ISO 9001:2000 accreditation and in December 2009 our Retail Division achieved the ISO 9001:2008 accreditation for its management of convenience stores becoming the first retailer in the GCC to achieve this recognition. Our Nestle Vending machine Business Unit completed its ISO accreditation in 2013.

The Company benefits from the service of over 900 employees including over 550 Omani nationals. The company is proud of its success and promotes its four key Values to all employees – Be Accountable, Excellence, Service and Teamwork. The Company encourages every employee to “Make A Difference”. All Divisions are P/L responsible and operate rigorously to KPI parameters that are regularly assessed.