Fairtrade LLC

JVMain02_FairtradeEnhance has acquired the majority shareholding in Fairtrade LLC and will be assisting the Management of Fairtrade as it seeks to restructure the company and provide enhanced Brand Distribution Solution to its major Business partners such as Kraft, Towell Unilever, Napco, S.C Johnson, Al Safi Danone, Vileda, Energiser, Bahlsen & Americana.

Established in 1974, Fairtrade is a fully Omani owned Company with Enhance acquiring the majority shareholding in Novemeber 2010. Our core competency is the Distribution of FMCG products in the Sultanate of Oman.

The Company is restructuring so that it may facilitate its committment to support our Customer with the Best Quality Service. and restore Fairtrade well deserved reputation in the FMCG Distribution Business in Oman.

We have a dedicated network Fairtrade Branches in the key cities and towns of Oman. Fairtrade is proud of its efforts to maintain a close proximity to its Business Partners and its Customers.

Businesses

The business operations of Fairtrade are strategically divided into three key divisions:

Dry Food

Fairtrade brings to Oman some of the world’s choicest and leading brands that share the same passion for exceptional quality and healthy living in the Dry Foods sector.

Frozen Food

The Frozen Foods Division of Fairtrade is strongly committed to its vision of enriching the health and happiness of people who consume its frozen food products.

Non Food

Fairtrade Non-Food Division is actively involved in delivering high-quality FMCG products such as Detergents, Personal Care and Household products.

Product Portfolio